Cyberchondria–It’s real and on the rise

John Markoff of the New York Times, wrote a really great article in November of ‘08 profiling Microsoft’s study of Cyberchondria. Cyberchondria is a term that was coined around 2000 that refers to the jumping to conclusions of one’s health conditions after reading health info on the web. If you’ve ever know someone who had a headache, looked it up on WebMD and then promptly determined they had a brain tumor, you’ve met a Cyberchondriac.

Microsoft ended up taking on a study that to survey popular health related web searches on popular search engines. The goal of the the study was to use the results to help shape the features of Microsoft’s search service, so it could be thought of as more of an adviser than a blind information retrieval tool.

From the article:

“They found that Web searches for things like headache and chest pain were just as likely or more likely to lead people to pages describing serious conditions as benign ones, even though the serious illnesses are much more rare.

For example, there were just as many results that linked headaches with brain tumors as with caffeine withdrawal, although the chance of having a brain tumor is infinitesimally small.

The researchers said they had not intended their work to send the message that people should ignore symptoms. But their examination of search records indicated that researching particular symptoms often led quickly to anxiousness.

They found that roughly 2 percent of all Web queries were health-related, and about 250,000 users, or about a quarter of the sample, engaged in a least one medical search during the study.

About a third of the subjects “escalated” their follow-up searches to explore serious illnesses, the researchers said.”

Pretty interesting stuff!